Product leadership, built brand by brand
I have spent more than 20 years managing products and taking them to market for Tier 1 global brands: Siemens Mobile, Nokia, Sony Mobile, and most recently Du Telecom in Dubai, where I led device strategy within a major digital transformation program.
My career runs on a rare dual track: product management and product marketing in equal depth, from portfolio strategy and commercial P&L through to positioning, launch and channel execution. A consistent software thread runs through it, including CRM integration, digital platform delivery, and genuine hands-on AI integration experience, not just familiarity with the tools, most recently AI and automation programs that lifted operational productivity by 65%.
This includes hands-on requirements work across BSS and CRM platforms — leading SaaS marketplace commercialization with CloudBlue, owning the device Product Catalog within Du's BSS environment, and defining journey logic for Pega-driven decisioning across upsell, cross-sell, and onboarding use cases.
I am now based in Darwin, NT, with full Australian work rights — subclass 491, no sponsorship required, no cost to employer, bringing 20 years of global product experience across five continents to my next chapter here.
Numbers that survived the audit
Career timeline
Product Manager (Digital Transformation)
- Led multi-segment device portfolio strategy and P&L across Consumer Mobile, Consumer Fixed, and Enterprise Fixed, driving cross-functional delivery with product, IT, CRM, channel, and Tier 1 OEM partners through a major digital transformation program.
- Led SaaS marketplace commercialization in partnership with CloudBlue, owned the device Product Catalog (POC) within Du's BSS environment, and defined Pega-driven journey triggers for upsell, cross-sell, onboarding, and device buyback.
↑ 47% iPhone sales growth · 22% YoY DIP revenue growth · 20% YoY handset volume growth
Product Marketing Manager
- First commercial hire, reporting to the CMO. Built the product marketing and customer support function from scratch.
- Acted as product owner for the company app and website build, and delivered the end-to-end Salesforce CRM implementation.
↑ Team scaled 4 → 15 · ~2,000 active customers at departure
Global Sourcing & Brand Relations Manager
- Integrated AI and ML automation into global sourcing and procurement workflows, delivering a 65% productivity uplift.
- Delivered 35% margin improvement through data-informed vendor decisions and structured negotiation.
↑ 65% productivity uplift via AI/ML · 35% margin improvement
Product Marketing Manager
- Led the Honor Mobile launch across MEA, owning the full go-to-market strategy across a wide retail and carrier network.
- Managed a retail promoter workforce of 100+ through three direct-report supervisors, owning scheduling, incentives, and bonus structure.
↑ 85% channel coverage at launch · 20% retail sellout growth in 90 days
Product Marketing Manager
- Led MEA launches of Xperia flagship handsets across seven years, and served as regional product owner for Xperia Lounge, building its local content ecosystem with Sony Electronics, Sony Pictures, Sony Television, and partners including Gameloft.
- Selected as part of Sony's elite international product team to represent Sony Mobile MEA at MWC Barcelona, presenting to global partners, customers, and media.
↑ 36% volume growth · 38% sales growth · 13% margin improvement — FY2016–17
Product Manager
- Managed Nokia's Entertainment range across MEA through 40+ launches, including the regional rollout of the Nokia Music Store.
- Led the regional launch of the Nokia 5800 XpressMusic, Nokia's first touchscreen smartphone.
↑ 40+ product launches across MEA
Product Manager
- Managed portfolio strategy, pricing, and go-to-market execution across MEA, delivering 27% customer penetration growth through targeted promotional programs and partner activation.
↑ 27% customer penetration growth
On the record
Mansoor is a professional and extremely passionate product manager… I'd recommend him to any organization looking to inject energy and passion into the product management area.
Mansoor is an amazing talent… a strong individual who drives continuous learning, a passion to learn new things everyday and make his colleagues inspired to compete at each level.
He possesses a remarkable ability to distill complex product details into compelling and clear messaging that resonates with both customers and stakeholders.
From LinkedIn recommendations · read all recommendations on LinkedIn
What I bring to the table
Credentials, current and foundational
Australian-educated, globally applied
Let's talk product
Available immediately. Open to Product Manager, Product Owner, and Product Marketing roles across Australia — on-site in Darwin or remote-first nationally. Subclass 491 visa — no sponsorship required, no cost to employer.